Brainstorming Digital Product Formats for Health and Wellness Practitioners
The beauty of digital products is the flexibility they offer to match both your strengths and your clients’ needs. Here’s a brainstorm of different formats to inspire you as you start creating your own product suite in health and wellness:
Online Courses
Example: “30 Days to Better Gut Health” or “Mindfulness Mastery for Beginners”
Ideal for step-by-step learning journeys, online courses are perfect for deep dives into specific wellness topics. Consider video lessons, interactive quizzes, and downloadable resources to keep clients engaged.
Membership Sites or Subscription Programs
Example: Monthly access to a “Holistic Wellness Community” where members get new resources, group coaching, and live Q&As
Membership sites provide recurring revenue and a supportive community for your clients. They’re great for ongoing coaching and providing fresh content, like recipes, workouts, or mindset resources.
E-Books and Workbooks
Example: “The Complete Guide to Anti-Inflammatory Eating” or “Goal-Setting Workbook for Health Transformation”
E-books and workbooks are cost-effective and easy to create, serving as valuable tools for those wanting to dive into specific wellness strategies. They’re also a great entry point for clients who may later want to join your programs.
Video Series or Webinars
Example: A video series on “Breathwork Techniques for Stress Management” or a recorded webinar series like “Nutrition for Hormone Balance”
Videos and webinars work well for visual learners and offer a more personal, interactive experience. These formats let you teach complex concepts and show techniques, making them ideal for topics like exercise routines, cooking demonstrations, or meditation practices.
Audio Programs and Guided Meditation Series
Example: “Guided Meditation Series for Sleep” or “Breathing Techniques for Anxiety Relief”
Audio programs are portable and convenient for clients to consume on the go, making them perfect for guided meditations, mindfulness exercises, or stress-relief practices.
Templates and Trackers
Example: Nutrition trackers, habit trackers, or wellness check-in templates
Simple yet powerful, templates and trackers help clients stay on track with their wellness goals. They can be used in tandem with other programs or as standalone tools that clients purchase and use independently.
Group Coaching Programs or Challenges
Example: “21-Day Mindful Eating Challenge” or a 4-week group coaching program on “Stress Reduction & Self-Care”
Group coaching or challenges build community and accountability among participants, creating a dynamic experience that keeps clients engaged. This format is ideal for short-term, high-impact programs and for people who are motivated by group settings.
Mobile Apps or Interactive Tools
Example: An app that offers daily wellness tips, reminders, or curated workouts
While developing an app requires more upfront investment, it offers a unique way to stay connected with clients, especially if you want to provide daily guidance or track their progress.
Email Drip Courses
Example: A 10-day “Detox Your Life” email course or a “Week-by-Week Guide to Better Sleep”
Email courses are easy to create and feel personal, helping clients establish new habits and work through health goals one step at a time. Plus, they’re accessible for clients who prefer smaller, bite-sized information daily.
Printables or Posters
Example: Illustrated guides on “Yoga Poses for Energy” or “Calming Breathing Exercises”
For clients who love visual aids, printables and posters can be useful reminders that keep them on track in their wellness journey. These are great low-cost options to offer as single items or bundles.
Making it Your Own
As you brainstorm, think about the content you’re most passionate about and the format that resonates best with your clients. Each format has its strengths and can be tailored to fit different learning preferences and goals. With these ideas, you’re set to create a digital product line that’s as diverse, flexible, and engaging as your practice!
Leila Quinn
Join me on my journey—from growing up in the Soviet Union, where 'business' wasn’t even a concept, to becoming a globe-trotting solopreneur thriving across the U.S., Europe, and Asia. With over 18 years of experience in marketing, product launches, and business operations, I help health and wellness solopreneurs build scalable businesses and transform lives.
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